Massively Multiplayer Online (MMO) games are a key part of digital convergence because they demonstrate how the digital world melds entertainment and social activity on an enormous scale. MMO’s have been around for a while now–ten years anyway by most measuring sticks–but it has really been in the last 4 years or so where the true potential of MMO’s has come to light. (more…)
Posts Tagged ‘warhammer’
MMO’s demonstrate the power of digital convergence
Posted in Digital ABC's, MMO's, tagged mmo, MMORPG, warcraft, warhammer on October 4, 2008| Leave a Comment »
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Are video game stocks oversold?
Posted in Market commentaries, Market predictions, tagged EA, mmo, online gaming, opportunities, predictions, spore, stockmarket, stocks, value play, video games, warcraft, warhammer on October 8, 2008| Leave a Comment »
We’ve seen two upgrades from analysts in the last two days for Activision Blizzard. It is now trading below the price Vivendi paid to acquire majority control of the merged entity. As I’ve mentioned before, cash flow analysis pegged ATVI at about $12.50. Clearly the run up in share price after the merger was at least in part due to a healthy dose of unrestrained euphoria, and I wouldn’t bank on it getting back to the high teens any time soon. The assumptions behind the cash flow analysis (or any analysis, for that matter) must necessarily change to reflect the credit crisis and general state of the economy. Having said that, this thing is now a much more reasonable value and if you believe in the expansion possibilities of video games, this could well be a good entry point. (more…)
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